Sony Music Entertainment

Director, Marketing

US-NY-New York
2 months ago
Job ID
# Positions
Marketing - Other


Sony Music Entertainment is a global recorded music company with a roster of current artists that includes a broad array of both local artists and international superstars, as well as a vast catalog that comprises some of the most important recordings in history. Sony Music Entertainment is a wholly owned subsidiary of Sony Corporation of America.


Sony Music is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, veteran or military status, genetic information or any other status protected by applicable federal, state, or local law.


This role is the primary label contact responsible for managing campaigns for some of todays top artist and breaking new and upcoming acts.



  • Develop marketing plans for artist releases
  • Serve as primary point of contact with artists and management regarding marketing activities
  • Manage marketing campaign budgets
  • Oversee all processes related to visual elements in product packaging and project marketing
  • Work closely with A&R and other creative departments to identify commercial applications 
  • Lead efforts to align artist on-line presence and marketing with overall project goals
  • Maintain artist calendars and promo itineraries for artists to update label
  • Work with Brand Partnerships and Licensing, Soundtracks and Film/TV teams to identify opportunities for artists


  • Previous involvement in the music business, preferably at a record label with prior marketing/product management experience.
  • High level of interpersonal people skills.
  • The ability and skill-set to communicate directly with artists and artist management.
  • Strong knowledge of urban music.
  • Must have knowledge of creating marketing plans from scratch and the ability to maintain timelines and deadlines.




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