Sony Music Entertainment

Associate Director, Digital Marketing

US-NY-New York
2 months ago
Job ID
# Positions
Marketing - Digital
Associate Director


Employee is responsible for developing campaigns with an emphasis on artist content/brand development. This position will work with artists/management and RED MUSIC marketing/label colleagues to develop strategies and implement high impact one-of-a-kind social media, web and streaming campaigns. Employee will act as a central marketing point on multiple concurrent pop and urban projects from initial conception through album cycles as well as maintaining off cycle artist social media and digital presence.


  • Work with artists, management and label colleagues to devise and implement innovative, attainable and successful digital strategies
  • Oversee the day to day responsibilities of the digital marketing team and all campaign execution
  • Liaise with internal Product Managers and resources to create content calendars across multiple platforms to support social media activation
  • Create artist visual branding including social skins and website landing pages
  • Participate in social fan conversations surrounding artists through leadership of social media monitoring, response and reporting
  • Manage agencies and RED MUSIC marketing services to build compelling social media and interactive experiences that build fan loyalty, drive traffic and support sales
  • Create and execute strategies to increase artist marketing databases (CRM)
  • Develop and nurture relationships with relevant partners (i.e. social media outlets, blogs, influencers, curators, etc.) to secure coverage for artists and round out overall marketing efforts
  • Engage with account base from an editorial and campaign driven standpoint
  • Oversee all contesting including coordinating prizing, partners, and design; manage all promotional programs to meet privacy policy, legal rules and regulations, and COPPA standards
  • Create and distribute marketing plans/reports
  • Analyze radio, sales, and consumer response data to make informed marketing decisions


  • 3-5 years of experience in the music industry and digital marketing
  • Strong interest in online marketing and technology
  • Knowledge and ability to balance music marketing savvy with attention to detail, follow up and execution on a multiple project level
  • Expert in social communication and working with digital platforms: Facebook, Instagram, Snapchat, Twitter,, etc.
  • Understanding of Streaming platforms including: Spotify, Apple Music, Google, Amazon, Pandora, SoundCloud, Deezer, etc.
  • Excellent editorial skills and proven success


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