Sony Music Entertainment

Associate Director, Streaming Marketing

US-NY-New York
1 month ago
Job ID
# Positions
Marketing - Digital
Associate Director


The Associate Director, Streaming Marketing will be responsible for building marketing strategies both on and off platform to promote streaming consumption for Sony Music’s catalog.

Sony Music Entertainment is a global recorded music company with a roster of current artists that includes a broad array of both local artists and international superstars, as well as a vast catalog that comprises some of the most important recordings in history. Sony Music Entertainment is a wholly owned subsidiary of Sony Corporation of America.

Sony Music is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, veteran or military status, genetic information or any other status protected by applicable federal, state, or local law.


  • Working closely with our digital marketing team, develop off-platform digital strategies promoting streaming consumption, with an emphasis on recent catalog (2000-2015)
  • Collaborate with Sony frontline labels on catalog streaming plans leading up to new releases and between album campaigns
  • Manage artist presences at streaming accounts, testing and updating best practices to maximize consumption, artist integrity and fan engagement
  • Identify and exploit real-time cultural moments involving Legacy content, maximizing consumption around syncs, memes and viral media
  • Manage reporting and analytics resources to measure effectiveness of campaigns and make informed recommendations
  • Communicate with global counterparts on current campaigns and export and import effective campaign practices
  • Oversee generation of creative elements for campaigns, working with internal creative teams and external agencies



  • At least five years of relevant and progressive experience in the music industry – preferably in digital sales and/or digital marketing
  • Expertise and significant prior experience in music streaming, including broad understanding of account base and streaming best practices
  • Strong understanding of social media networks, their features and best practices, both on desktop and mobile environments
  • Collaborative nature with experience in managing a wide spectrum of personalities across labels, managers and artists
  • Intuitive understanding of streaming reporting tools and the ability to develop reporting based on consumption metrics
  • Strong working knowledge of the music industry, and a passionate commitment to music and artists
  • Exceptional organizational, interpersonal, communication, and time management skills as well as the ability to prioritize, multitask, and focus while working under stressful and demanding timelines
  • Must be curious and adaptable and accepting of abrupt change and unforeseen challenges


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