Sony Music Entertainment

CRM & Social Media Manager

US-FL-Coconut Grove/Miami
1 week ago
Job ID
2017-6423
# Positions
1
Category
New Media - Digital Marketing
Level
Manager

Overview

Sony Music Entertainment is a global recorded music company with a roster of current artists that includes a broad array of both local artists and international superstars, as well as a vast catalog that comprises some of the most important recordings in history. Sony Music Entertainment is a wholly owned subsidiary of Sony Corporation of America.

 

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability or protected veteran status.

 

Sony Music Latin is looking for a bright and dynamic person who lives and breathes digital marketing and is passionate about music. The CRM (Customer Relationship Marketing) & Social Media Manager will implement the digital marketing strategy of Sony Music Latin (SML) and its artist roster, developing awareness and encouraging engagement and conversion. 

 

Responsibilities

  • Plan and execute CRM strategies that measurably impact fan acquisition, fan retention, and fan lifetime value. 
  • Create interactive and social strategies for artists.
  • Assist in creation and utilization on all artist websites.
  • Participate in the development of artist websites, including wireframing, user experience design, and feature requisition.
  • Contribute to the design and creation of artist digital assets, including photo and video content.
  • Quantify success and efficiency of digital promotions, paid media campaigns, e-commerce efforts, social engagement and partnerships via various analytics tools.
  • Assess effectiveness of various promotional outlets.
  • Manage relationship with top level artists and managers.
  • Discover new sites and outlets to promote SML artists and maintain relationships with key sites and partners.
  • Research and discover new sites and platforms to promote artists.
  • Filter results of online research and achievements to other internal departments.
  • Partner with Associate Director of Digital Marketing on any administrative duties supporting the Digital Marketing Team.

Qualifications

  • Proven working experience in digital marketing (Including Social Media, CRM, Online Advertising and SEO).
  • Demonstrable experience with social media and/or display advertising campaigns.
  • Experience with SalesForce or equivalent marketing cloud tool.
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
  • Up-to-date with the latest trends and best practices in digital marketing.
  • Solid knowledge of website analytics tools (e.g., Google Analytics).
  • Experience in setting up and optimizing Facebook / Google Adwords campaigns.
  • Working knowledge of HTML.
  • Candidate needs to be fully bilingual (English/Spanish).
  • BS degree in marketing or a related field preferred.

 

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