Sony Music Entertainment

Digital Content Producer

Location US-NY-New York
Posted Date 3 weeks ago(1/30/2018 4:27 PM)
Job ID
# Positions
Marketing - Other


Sony Music Entertainment is a global recorded music company with a roster of current artists that includes a broad array of both local artists and international superstars, as well as a vast catalog that comprises some of the most important recordings in history. Sony Music Entertainment is a wholly owned subsidiary of Sony Corporation of America.


Sony Music is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, veteran or military status, genetic information or any other status protected by applicable federal, state, or local law.


The Digital Content Producer, Certified Content is responsible for developing a broad range of assets in support of Sony Music Entertainment’s Hip-Hop/R&B/urban catalog.


Across all categories, Digital Content Producer, Certified Content will create off cycle and new release assets to drive fan engagement and encourage digital and physical consumption for urban catalog artists year round, in addition to driving physical sales in the Certified online store


  • Research and source content assets inclusive of audio, video, and photo for use in short-form content
  • Create, write, and edit short-form content assets such as video clips for social media, copy for social media posts, scripts, blurbs, infographics, ads, newsletters, email blasts, etc.
  • Conceptualize and develop thematic approaches and storylines in collaboration with Marketing and Digital Marketing
  • Ensure that calendar rollouts are well organized and copy is well written
  • Conduct interviews with artists, influencers and relevant personnel to create original content
  • Understand and keep abreast of the latest trends and features on key social media platforms, such as Facebook, Twitter, Instagram
  • Interpret social engagement and insights to form actionable intelligence that helps shape campaign narratives
  • Ensure that all content is on-brand, relevant, timely, aligned with content/marketing strategy, consistent in terms of style, quality and tone of voice, optimized for search and user experience, executes the agreed-upon marketing strategy, and is up to the standard of Legacy Recordings
  • Manage internal team and client needs as well as expectations; anticipate and address issues that may impact schedules or affect relationships
  • Understand and ensure that sourced assets are in compliance with contractual terms and conditions


  • 1-2 years urban marketing experience preferred
  • Bachelor’s degree strongly preferred
  • Knowledge of Sony Music catalog (espcially Urban catalog) across its various artists, labels, and decades
  • Strong interpersonal skills as well as excellent written and verbal communication skills
  • Passionate music fan with broad knowledge of urban music and the digital landscape
  • Creative self-starter with ability to multi-task and thrive in a fast-paced environment
  • Experience in social media content deployment, including copy writing/editing, and image editing/optimizing
  • Deep love and passion for music and the artists who create it, and a strong desire to create highly engaged fan communities in the social media space
  • Visual and graphic orientation with sense for aesthetic considerations
  • Writing skills across a variety of mediums, including social media, blogging, script-writing, websites, corporate copywriting, etc.
  • Experience with Facebook Insights, Google Analytics and other analytics tools a plus
  • Outstanding attention to organization and detail


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