Sony Music Entertainment

  • VP, Media Partnerships & Publicity

    Location US-NY-New York
    Posted Date 3 weeks ago(4/30/2018 1:03 PM)
    Job ID
    # Positions
    Marketing - Digital
  • Overview

    Sony Music Entertainment is a global recorded music company with a roster of current artists that includes a broad array of both local artists and international superstars, as well as a vast catalog that comprises some of the most important recordings in history. Sony Music Entertainment is a wholly owned subsidiary of Sony Corporation of America.


    Sony Music is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, veteran or military status, genetic information or any other status protected by applicable federal, state, or local law.


    As a member of the Legacy Marketing department, this individual will work closing with external partners and internal team members to develop and implement digital marketing, media and strategy plans for a portfolio of global music artists.  


    Responsibilities include but are not limited to:


    • Challenge and inspire internal and external partners (digital media, lifestyle, music, social and technology partners) to secure innovative features, visibility and marketing opportunities that help differentiate and promote Legacy’s artists. 
    • Lead a small media team to ensure strong visibility of Legacy’s songs, albums and artists on relevant media platforms.
    • Work closely and collaborate with internal stakeholders (primarily the marketing leads/product managers, social and content teams) to create innovative marketing and content initiatives with digital partners.
    • Seek out, structure, and execute new digital opportunities, partnerships and technologies to secure meaningful marketing presence.
    • Build and manage relationships with online partners, affiliates and influencers.
    • Direct and manage any 3rd party/external digital marketing efforts.  Evaluate and present results of such efforts.
    • Prepare regular digital marketing and partnership status reports.



    • Passionate music fan with broad knowledge of music and the digital landscape.
    • Established network of strong relationships within the digital entertainment, media and technology spaces.
    • Experience with social media platforms and analytics a plus.
    • Broad and strategic perspective on the global technology landscape and how it can be leveraged to help market and promote Legacy’s artists.
    • Creative self-starter with ability to multi-task and thrive in a fast-paced environment.
    • 10 years of applicable digital marketing and/or media experience.
    • Outstanding attention to organization and detail.
    • Previous management experience strongly desired.
    • Collaborative personality with strong communication skills.
    • Bachelor’s degree preferred.


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