Sony Music Entertainment

  • Digital Content Producer

    Location US-NY-New York
    Posted Date 2 months ago(4/2/2018 2:12 PM)
    Job ID
    2018-6701
    # Positions
    1
    Category
    Marketing - Digital
    Level
    Junior
  • Overview

    Sony Music Entertainment is a global recorded music company with a roster of current artists that includes a broad array of both local artists and international superstars, as well as a vast catalog that comprises some of the most important recordings in history. Sony Music Entertainment is a wholly owned subsidiary of Sony Corporation of America.

     

    Sony Music is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, veteran or military status, genetic information or any other status protected by applicable federal, state, or local law.

     

    The Digital Content Producer has a holistic function within the Content team to strategize, produce and publish content that reflects Legacy’s rich and diverse catalogue of artists.

    Responsibilities

    • Create and publish content across a variety of social media, mobile and web platforms.
    • Leverage combinations of photography, video, animations, icons/emojis, memes and the written word to create compelling, sharable content for fans.
    • Draw on combination of Legacy repertoire opportunities, marketing/sales/streaming needs, historical events, social context and digital trends to develop and maintain an ongoing flow of enticing digital content that can be repurposed across multiple digital properties.
    • Work closely with archives, sales, A&R, content, external agencies, social media, web, CRM, marketing and streaming teams to meet the Legacy’s content needs.
    • Use analytics, feedback loops and reporting metrics to ensure content creation/social media strategy is consistent with Legacy’s goals.

    Qualifications

    • Fluent in content creation/publishing across all major social media platforms and familiar with a variety of online marketing concepts, best practices and procedures.
    • Proficient with standard photo and video editing software, content management tools and social media management/scheduling systems.
    • Ability to create destination-specific content, with appropriate language, hashtags, emojis, audio, video and imagery consistent with marketing on that particular platform.
    • Strong verbal and visual communication skills, meticulous attention to detail, and ability to work with artists, managers and staff at all levels.
    • Good creative and strategic problem-solving skills combined with sound editorial judgement.
    • Excellent time management, resilience, and the ability to work independently as well as in collaboration within a fast-paced team environment.
    • Experience with Facebook Insights, Google Analytics and other analytics tools a plus. 
    • Deep love of music and a fascination with how digital platforms connect artists and audiences is ESSENTIAL.
    • Ability to move quickly to capitalize on opportunities or react to content requests and create multiple edits, variations on themes and visual tangents within existing frameworks; utilizing a wide range of tools, from HD video workstations to cameraphones.

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