Sony Music Entertainment

  • Associate Director, Media Relations, Masterworks

    Location US-NY-New York
    Posted Date 1 month ago(4/16/2018 11:54 AM)
    Job ID
    # Positions
    New Media - Other
    Associate Director
  • Overview

    Sony Music Entertainment is a global recorded music company with a roster of current artists that includes a broad array of both local artists and international superstars, as well as a vast catalog that comprises some of the most important recordings in history. Sony Music Entertainment is a wholly owned subsidiary of Sony Corporation of America.


    Sony Music is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, veteran or military status, genetic information or any other status protected by applicable federal, state, or local law.


    • Pitch national, regional, and local media for active label roster and secure coverage i.e. features, album reviews, track/video premieres and mentions in a broad range of media outlets including long-lead + short-lead print, television, radio (NPR) and online
    • Identify and connect with influencers in the social media space and other non-traditional media outlets
    • Act as label representative at various media events – print interviews, radio performances, TV shows etc.
    • Assist with the development of overall PR strategy including defining key media opportunities, creating targeted outreach lists and detailed timelines for active label roster.
    • Create and edit press releases / media alerts including for press releases in multiple genres including Classical, Broadway, Jazz, Crossover
    • Assist in development and execution of artist events, showcases and listening sessions including helping to find the venue, coordinating food/beverages, managing invites, inviting press and on site needs
    • Update and disseminate daily press clips and weekly press reports to staff and managers
    • Discover and execute new opportunities for artists outside of traditional press/media outlets such as Facebook Live events, performance sessions, and podcasts
    • Work with indie PR reps to deliver physical and digital press mailings
    • Research and develop non-traditional performance/partnership opportunities for our artists with events relevant to the artist/genre


    • College degree required 
    • Basic knowledge of and interest in the music industry
    • Interest in classical, broadway, jazz and broad range of music genres, pop culture is a plus
    • Basic Microsoft Office Skills (Outlook, Excel, Word, PowerPoint)
    • 5-7 years of experience in public relations / marketing preferred  
    • Good Written and Oral communication skills
    • Working knowledge of all current and up and coming social media outlets – Instagram, Twitter, Facebook, Snapchat etc.
    • Ability to prioritize tasks and multi-task
    • Display an open mind and positive attitude with learning new skills, systems, etc.


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