Sony Music Entertainment

  • Director, Digital Sales & Marketing

    Location US-CA-Culver City
    Posted Date 1 month ago(4/6/2018 6:02 PM)
    Job ID
    2018-6816
    # Positions
    1
    Category
    Digital Business - Other
    Level
    Director
  • Overview

    Sony Music Entertainment is a global recorded music company with a roster of current artists that includes a broad array of both local artists and international superstars, as well as a vast catalog that comprises some of the most important recordings in history. Sony Music Entertainment is a wholly owned subsidiary of Sony Corporation of America.

     

    Sony Music is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, veteran or military status, genetic information or any other status protected by applicable federal, state, or local law.

     

    Responsibilities

    • This role will handle relationships with key digital partners and will direct Epic overall business at the partner level.
    • Manage accounts through relationship cultivation in an effort to grow each account’s business, maximize revenue and exposure for artists.
    • Develop market expertise through continuous focus on and knowledge of the competitive and market environment.
    • Conceptualize marketing campaigns and activations with the digital partners.
    • Create compelling pitches for artists to excite and engage partners.
    • Drive new business initiatives, concepts and products for the Epic brand.
    • Propose and execute marketing and platform campaigns with timely featured positioning for Epic’s artists, new & catalog releases, and other strategic initiatives.
    • Cultivate strong relationship across multiple accounts, including content/editorial, product marketing, sponsorship, executive levels, and related 3rd party service providers.
    • Work closely with research and analytics teams on market trends, gain insights, identifying opportunities, and understanding consumer behavior on streaming platforms.
    • Travel with artists to partner showcases, sessions and industry activities.
    • Lead frequent partner calls and business presentations with the accounts.
    • Regularly communicate the status of artist campaigns, new initiatives, and other account activity to the labels and other teams.

    Qualifications

    • Music industry experience (minimum 5 years).
    • Background in building fan focused plans tied to subscription platforms.
    • Impactful presentational skills to convey information and results clearly.
    • Ability to work effectively under pressure and balance priorities.
    • Excellent time-management, organizational skills and strong attention to detail.
    • Ability to take broad campaign concepts and translate into partner specific initiatives that result in sales/streams and impressions.
    • Demonstrated experience in subscription services account/client management, digital content sales and/or digital marketing.
    • Streaming Activity Analytics/Reporting/Strategic Analysis experience required.
    • Ability to travel.
    • Experience with Photoshop is preferred.

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