Sony Music Entertainment

  • Specialist, Digital Marketing

    Location US-NY-New York
    Posted Date 1 month ago(5/22/2018 1:56 PM)
    Job ID
    # Positions
    Marketing - Digital
  • Overview

    Sony Music Entertainment is a global recorded music company with a roster of current artists that includes a broad array of both local artists and international superstars, as well as a vast catalog that comprises some of the most important recordings in history. Sony Music Entertainment is a wholly owned subsidiary of Sony Corporation of America.


    Sony Music is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, veteran or military status, genetic information or any other status protected by applicable federal, state, or local law.


    • Grow and maintain artists’ social network audiences
    • Grow and maintain artists’ fan databases
    • Identify and execute marketing opportunities with new technologies and partners
    • Design and execute contesting for exposure and audience growth and capture, using digital tools and partnerships
    • Assist in the creation of content strategies, editorial calendars and publishing schedules
    • Identify and research high impact content types to drive maximum reach and engagement for artist sites
    • Collaborate with management and digital marketing managers and Product managers to coordinate band-originated site and social media content
    • Maintain band “voice” in all outgoing communications
    • Develop and execute plans to highlight and stimulate user-generated content
    • Manage ongoing quality assurance of artists’ online presences
    • Research, gather, plan and post compelling content that supports the voice, tone and style of our artists
    • Analyze campaigns and create reports for audio/video content launches, newsletter campaigns, and more



    • 1.5 - 2 years digital content management experience including social media messaging and email marketing
    • Basic HTML skills
    • Experience with photo and video editing tools
    • Must have a solid understanding and passion for digital innovation and an ability to apply it to music marketing
    • Must have a solid understanding of and demonstrated passion for music
    • Superb writing, editing and communication skills
    • Excellent attention to detail and a high level of organizational ability 
    • Energetic, efficient and able to work independently under pressure
    • Must be able to think and act quickly; thrive in a collaborative, deadline-driven environment; and set and meet deadlines
    • This role requires a high degree of creativity, energy, innovation and flexibility
    • The ability to build and maintain relationships with a wide range of stakeholders is essential
    • Bachelor's degree strongly preferred


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