Sony Music Entertainment

  • Streaming Strategy College Rep - New York, NY

    Location US-NY-New York City
    Posted Date 3 months ago(3 months ago)
    Job ID
    # Positions
    Sales - Marketing
    College Marketing Representative
  • Overview

    Sony Music U plays an essential part in the development of Sony Music's emerging artists and also assists in the roll out of established artists. Among the myriad of functions and responsibilities, our College Marketing Reps organize listening events, interact closely with various campus groups, independent record stores, lifestyle shops (skate shops, cafes, barber shops, clothing stores, etc.) and are very active across social media platforms. We ask our reps to spread awareness for our priority projects via social media,. This is a part time role that requires a commitment of approximately 20 hours a week. The College Rep position is a great way to learn about the music business, gain marketing experience, and get your foot in the door of one of the world’s leading entertainment companies.


    The Streaming Strategy College Rep is responsible for managing and driving the overall streaming and playlisting strategy for the College Marketing Department. This includes managing our department’s College 101 playlist on Spotify and Apple Music, and pitching priority tracks to various micro influencers / playlist curators.



    • Devise campaigns with our streaming partners to increase consumption and awareness within the college market
    • Curate, maintain, and optimize the College 101 playlist to increase track streams and followers
    • Pitch tracks for consideration on influential user generated playlists to increase streams on our priority tracks
    • Initiate and execute wider marketing campaigns to grow our playlist following
    • Work closely with our internal streaming team to discuss playlist strategies
    • Utilize streaming analytics to compile weekly reports for the College 101 playlist and active streaming campaigns for our labels


    • Currently enrolled as a full-time undergraduate college students with (2) or more years before graduation
    • Previous experience working or interning in streaming or playlisting environment
    • Possess general knowledge of the music industry specifically as it relates to sales & streaming and an interest and desire to learn more about the current landscape
    • Strategic thinker comfortable working in a fast-paced environment
    • Appreciation for music and a passion for music discovery
    • Strong time management & organizational skills including the ability to manage multiple projects simultaneously
    • Awareness of culture and trends combined with the desire to discover new platforms and digital technologie
    • PLUS if you have had previous experience utilizing data & analytics


    In addition to applying here at, you can also send a resume & cover letter to


    For more information about Sony Music U, feel free to check us out.





    Sony Music is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, veteran or military status, genetic information or any other status protected by applicable federal, state, or local law.


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