Sony Music Entertainment

  • Sales and Marketing Manager, Urban

    Location US-NY-New York
    Posted Date 2 weeks ago(7/5/2018 4:31 PM)
    Job ID
    # Positions
    Management - Advertising, Marketing, Promotions, Public Relations and Sales Manager
  • Overview

    The Orchard is an independent music and film distribution company distributing music from artists such as AWOLNATION, Kelsea Ballerini, and Skepta as well as films like Cannes Grand Prix Winner BPM (Beats Per Minute), and Sundance Jury Prize winner Dina, and The Hero. With our industry-leading technology and operations, we partner with companies of all sizes to make their music, films and videos available across hundreds of digital outlets and physical retailers around the world. At The Orchard, the focus is to provide a comfortable, social and engaging environment to encourage productivity and creativity.


    The Orchard has an immediate opening for a NYC-based Sales and Marketing Manager, Urban. The position will act as a relationship manager for retail accounts focused on Urban content. The ideal candidate will successfully enhance the company’s operations and profile, driving revenue within the current retail base.


     Manage day-to-day retail relationships and present marketing pitches to digital music services focused on Urban
    genre content repertoire across the Orchard catalogue, following established Orchard pitch process
     Plan and execute creative and strategic marketing campaigns, coordinating with labels and label managers
    specifically focused around Urban genres
     Strategize and manage priority release campaign logistics from inception to analysis, working with other internal
    departments such as advertising, retail and interactive marketing
     Develop and maintain strong relationships with key programmers and account representatives at services
     Counsel client team and labels on changing best practices to optimize new release and catalog strategy on both
    artist and label level
     Work closely with interactive marketing team on building audience development
     Assist Manager, Promotions on executing strategy for The Orchard’s playlisting brand, Radial
     Work with Sony team on furthering representation on Filtr branded playlists
     Act as local industry representative attending events and conferences as required


     Strong experience and understanding of the Urban music industry and digital landscape
     Bachelor’s degree required in related field(s)
     Preferred experience within a label or distribution company managing analytics, social media and /or retail
     Excellent knowledge of the digital space, including music retail, analytics and social media, with an ability to
    adapt to a constantly changing landscape
     Proven experience in social media management and online campaigns
     Highly advanced organizational skills with the ability to multi-task and prioritize to tight deadlines
     Excellent verbal and written communication with the ability to speak effectively across all levels of business,
    both internally and externally
     Urban music passionate, connoisseur and lover with a willingness to attend industry events and shows
     Flexibility to work evenings and weekends as required


    The Orchard is a pioneering music, film and video distribution company operating in more than 30 global markets. With a holistic approach to sales and marketing combined with industry-leading technology and operations, The Orchard amplifies reach and revenue across hundreds of digital, physical and mobile outlets around the world. The Orchard streamlines content owners' business complexity with an intuitive client dashboard, comprehensive rights management and tailored client support. Founded in 1997, The Orchard empowers businesses and creators in the entertainment industry. For further information, please


    The Orchard is committed to providing equal employment opportunity for all persons regardless of age, disability,
    national origin, race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, veteran or military
    status, genetic information or any other status protected by applicable federal, state, or local law.


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