Sony Music Entertainment

  • Director, Global CRM & Marketing Automation

    Location US-NY-New York
    Posted Date 2 months ago(2 months ago)
    Job ID
    2018-7119
    # Positions
    1
    Category
    Marketing - International
    Level
    Director
  • Overview

    Sony Music is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, veteran or military status, genetic information or any other status protected by applicable federal, state, or local law.

    Responsibilities

    • A Sony Music Entertainment thought leader on CRM strategy and adoption around the world
    • Motivates and energizes the global teams by defining best-in-class marketing and channel experience
    • Works closely with the CRM IT team
    • Creates strong partnerships with Regions, Product, Analytics, Ops, Customers, Agencies and other key partners and stakeholders
    • Proactively optimizes and ensures the health of the channels via review of KPI/ metrics and monthly health checks
    • Represents channel externally while partnering with 3rd party vendors & creative agencies
    • Pushes and drives utilization of the channel by regional marketing teams, taking into account business priority and strategies and local opportunities
    • Research and development of new content types, pilots to build into product roadmap
    • Develops and grows channel reach and retention
    • Work closely with Regions to ensure global media strategies
    • Conduct fan building and data capture campaigns
    • Maximize D2C performance and optimize streaming conversion rates

    Qualifications

    • Minimum of 8 years of relevant experience with at least 5 years of experience in CRM, online advertising or business management
    • Bachelor's degree in Business, Marketing, Advertising, Communications or related field
    • Passion for music
    • Proven track record of channel expertise and marketing management: e.g. Agency, Email ESP, Retail, Email, Notifications
    • Proven ability to work with multiple internal organizations requiring clear communication, evangelism and compromise
    • Understanding of media buying/planning cycles and Internet ad serving systems
    • Record of building high trust relationships with business partners, product managers. Data-driven decision making & influence
    • Creating and cultivating networks of people across a global and matrixed organization
    • Candidate should be comfortable with executive-level presentations and influence as well as diving deeper into problem-solving with team
    • Extremely detail-oriented and organized
    • Collaborative, and innovative thinking skills

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