Sony Music Entertainment

  • Director, Publicity

    Location US-NY-New York
    Posted Date 2 months ago(2 months ago)
    Job ID
    # Positions
    Publicity/Communications - Other
  • Overview

    The Director, Publicity for Arista will lead Arista’s publicity efforts by actively promoting artists and creating, implementing and managing results-oriented full scope publicity campaigns. The Director, Publicity will report jointly to the CEO, Arista Records and the SVP, International A&R.


    Sony Music is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, veteran or military status, genetic information or any other status protected by applicable federal, state, or local law.



    • Interface with colleagues on the marketing, digital, A&R and sales teams to formulate big-picture objectives and goals for each artist.
    • Lead online (and offline) publicity outreach for Arista Records’ artists.
    • Build, cultivate and manage relationships with “Digital” PR list including editors, influential bloggers, message board posters/administrators and other decision makers relevant to team’s artists. Examples of publications would be:
      • Music enthusiast sites: e.g., Pitchfork, BrooklynVegan, Stereogum
      • Online newsmagazines: e.g., Slate, Salon, HuffingtonPost
      • Entertainment, pop culture and gossip blogs
      • Television station and program websites (when artist makes appearance on show)
      • Newspaper and magazine websites
      • Politics blogs where relevant
      • Podcasters
    • Write and edit press releases, bios, media alerts, PSAs, press kit contents, pitch letters, digital content and other materials.
    • Partner with other team members to build and maintain publicity database and Arista’s relationship with all music sites.
    • Develop and manage relationships with key decision-makers at all publications.
    • Work with external partners to create digital press kits (digital press releases, audio/video files, approved images, calls-to-action, links) for artists and album release events (albums, singles, DVDs, tours, etc).
    • Work with Digital Marketing team on grassroots artist promotion.
    • Successfully manage external marketing and public relations agencies as needed for high return on investment.
    • Coordinate and cover press events and appearances as requested (i.e. photo shoots, release parties, television appearances, showcases, award shows, red carpets, etc.).
    • Coordinate logistics of appearances, interviews, showcases, album releases parties and events - including travel (airfare, hotels, ground transportation, etc.) as needed.
    • Coordinate artist activities and press schedules with other label departments, tour manager, tour promoter, venue, etc.
    • Respond to daily digital media inquiries in a timely and professional manner.
    • Manage expenses to ensure budgets remain within desired projections. Plan budgets in accordance to events and vice versa.


    • At least 4 years Publicity experience in the music industry required.
    • Experience pitching, booking and covering national and local media interviews necessary.
    • Existing contacts and experience in press, marketing and digital.
    • Must have previous experience developing and producing press conferences and events.
    • Prior experience writing press releases and assembling press materials.
    • Thorough knowledge of brand, media and digital media.
    • Ability to create consumer marketing plans for each artist and execute on those plans.
    • Must have prior experience with Microsoft Word, Excel, PowerPoint and Outlook.
    • Must have very strong written and verbal communication skills.
    • Calm, positive, and professional demeanor.
    • Strong interpersonal skills with the ability to work with all types of personalities including prior experience dealing with executives, talent and senior media members.
    • Strong problem solving and crisis management skills, resourcefulness, self-confidence and a sense of humor.
    • Must be highly organized and capable of developing and keeping to a project timeline.
    • Successful candidate will possess a positive attitude, an eagerness to learn and a demonstrated ability to thrive in a fast paced work environment while juggling multiple tasks and priorities.
    • Bachelor’s degree in English, Public Relations, Communications or related field.
    • Passion for music and pop culture.


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