Sony Music Entertainment

  • Director, Editorial & Programming (Urban)

    Location US-NY-New York
    Posted Date 1 month ago(1 month ago)
    Job ID
    # Positions
    Digital Business - Other
  • Overview

    Sony Music Entertainment is a global recorded music company with a roster of current artists that includes a broad array of both local artists and international superstars, as well as a vast catalog that comprises some of the most important recordings in history. Sony Music Entertainment is a wholly owned subsidiary of Sony Corporation of America.


    Sony Music is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, veteran or military status, genetic information or any other status protected by applicable federal, state, or local law.


    ********NYC Based Role*********


    • Develop multifaceted campaigns to build audience and awareness for emerging and established artists on streaming platforms.
    • Collaborate across departments to drive ideas that promote streaming behavior off platform as well.
    • Manage varied artist priorities across Hip-Hop and R&B genres simultaneously.
    • Foster mutually beneficial relationships with streaming account editorial teams to maximize exposure for label repertoire.
    • Analyze partner curated playlists and competitive data to identify opportunities for active priorities.
    • Maintain artist profiles on streaming accounts including playlist curation and content programming.
    • Create fan driven playlist strategies for artist campaigns to foster on-platform engagement year round.
    • Craft compelling pitches for artists to excite and engage partners.
    • Interpret data to form actionable intelligence that helps shape campaign narratives.


    • Music industry experience ­(at least seven years in streaming/editorial/programming/digital marketing field).
    • Basic data analysis skills.
    • Positive attitude.
    • Committed work ethic.
    • Impeccable presentation.
    • Ability to travel (often).
    • Existing relationships with key contacts at streaming partners.


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