Sony Music Entertainment

  • Specialist, Digital Marketing

    Location US-NY-New York
    Posted Date 4 weeks ago(11/15/2018 5:35 PM)
    Job ID
    2018-7383
    # Positions
    1
    Category
    Marketing - Digital
    Level
    Junior
  • Overview

    Sony Music Entertainment is a global recorded music company with a roster of current artists that includes a broad array of both local artists and international superstars, as well as a vast catalog that comprises some of the most important recordings in history. Sony Music Entertainment is a wholly owned subsidiary of Sony Corporation of America.

     

    Sony Music is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, veteran or military status, genetic information or any other status protected by applicable federal, state, or local law.

    Responsibilities

    • Creation and execution of artists’ messaging calendars on socials, website and email newsletters.
    • Identify and execute marketing opportunities with new technologies and partners.
    • Design and execute contesting for exposure and audience growth and capture, using digital tools and partnerships.
    • Assist in the creation of content strategies, editorial calendars and publishing schedules.
    • Digital assets maintenance (link maintenance, video descriptions, tags, etc).
    • Identify and research high impact content types to drive maximum reach and engagement for artist sites.
    • Collaborate with management and digital marketing managers and Product managers to coordinate band-originated site content.
    • Maintain band “voice” in all outgoing communications.
    • Develop and execute plans to highlight and stimulate user-generated content.
    • Manage ongoing quality assurance of artists’ online presences.
    • Research, gather, plan and post compelling content that supports the voice, tone and style of our artists.
    • Capture and distribute content in real time (shows, events etc).
    • Digital assets maintenance (link maintenance, video descriptions, tags, etc).

    Qualifications

    • 1.5 - 2 years digital content management experience including social media messaging and email marketing.
    • Superb written and oral communication skills.
    • Personable and actively emerged in music culture and its consumption across multiple channels.
    • Thorough understanding of the international music marketplace.
    • Thorough understanding of current digital music distribution partners and industry best practices.
    • Must be able to accept changes readily, both in job responsibilities, as well as in the work environment, and have the ability to be flexible in adapting to re-prioritized tasks.
    • A team player that is not afraid to roll up his/her sleeves to help out the team.
    • Basic HTML skills.
    • Solid experience with photo and video editing tools.
    • Bachelor's degree required; journalism/writing experience strongly preferred.
    • Excellent attention to detail and a high level of organizational ability.      
    • Energetic, efficient and able to work independently under pressure.
    • Must be able to think and act quickly; thrive in a collaborative, deadline-driven environment; and set and meet deadlines.
    • This role requires a high degree of creativity, energy, innovation and flexibility.
    • Must have the ability to build and maintain relationships with a wide range of stakeholders is essential.

     

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