Sony Music Entertainment

  • Manager, Urban Marketing for Social Media and Streaming

    Location US-NY-New York
    Posted Date 3 months ago(11/21/2018 10:32 AM)
    Job ID
    # Positions
    Marketing - Other
  • Overview

    Sony Music Entertainment is a global recorded music company with a roster of current artists that includes a broad array of both local artists and international superstars, as well as a vast catalog that comprises some of the most important recordings in history. Sony Music Entertainment is a wholly owned subsidiary of Sony Corporation of America.


    Sony Music is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, veteran or military status, genetic information or any other status protected by applicable federal, state, or local law.


    As a member of the Marketing department, this individual will work to develop opportunities to increase audience and revenue around Sony Music’s Hip-Hop/R&B/Urban music catalog.


    Responsibilities include but are not limited to:

    • Contribute to the marketing, social media and streaming strategy of a team dedicated to increasing consumption, audience development and engagement around the Sony Music’s Hip-Hop/R&B/Urban music catalog.
    • Oversee social media campaigns and strategies that resonate within the urban music space.
    • Implement best practices for Sony Music’s urban music catalog across all major streaming platforms.
    • Collaborate with other members of the team to develop and implement streaming marketing strategies which will drive consumption.
    • Lead weekly editorial meeting to map out monthly social calendar.
    • Manage post boosting testing / optimization, creative development, and analysis for social campaigns, sharing findings in an ongoing manner with key stakeholders.
    • Plan and execute A/B send strategies based on defined KPIs and campaign objective(s).
    • Analyze current and historical results to optimize future strategies.
    • Define behavioral and demographic attributes to develop audience/sub-genre segmentation.
    • Analyze competition strategies and follow digital marketing trends.
    • Attend and contribute to all relevant internal company meetings and provide department head with timely feedback and follow-up.
    • Prepare and distribute regular status reports.


    • At least 3 years of relevant urban marketing experience.
    • Passionate music fan with broad knowledge of urban music and the digital landscape.
    • Broad knowledge of music streaming platforms (Spotify, Apple Music, YouTube, YouTube Music, Pandora, etc.).
    • Established network of relevant contacts within the urban music and digital communities.
    • Social Media Obsessed: Demonstrated knowledge of and professional experience with social platforms such as Facebook, Twitter, Instagram, and Snapchat.
    • Experience in social media content deployment, including copy writing/editing, image editing/optimizing and scheduling/optimizing posts for best performance.
    • Knowledgeable in best practices of campaign development to optimize efficiency and quality of campaigns across all channels (email, web, social).
    • Working knowledge of SEO, SEM, Google AdWords and Social Media Ad strategy and platforms.
    • Creative self-starter with ability to multi-task and thrive in a fast-paced environment.
    • Outstanding attention to organization and detail.
    • Strong interpersonal skills as well as excellent written and verbal communication skills.
    • Bachelor’s degree strongly preferred.


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