Sony Music Entertainment

  • Digital Advertising Planning Manager

    Location US-NY-New York
    Posted Date 3 weeks ago(1/2/2019 10:02 AM)
    Job ID
    # Positions
    Advertising - Other
  • Overview

    Sony Music Entertainment is a global recorded music company with a roster of current artists that includes a broad array of both local artists and international superstars, as well as a vast catalog that comprises some of the most important recordings in history. Sony Music Entertainment is a wholly owned subsidiary of Sony Corporation of America.


    Sony Music is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, veteran or military status, genetic information or any other status protected by applicable federal, state, or local law.


    • Manage digital advertising projects for the Sony Music Creative Group, primarily on behalf of Legacy Recordings with additional service to Columbia Records, Epic Records and RCA Records.
    • Report to Head of Advertising and PreMedia, Creative Group.
    • Hands on planning, buying and management of search, social, display, programmatic and mobile ad buys.
    • Heavy focus on in-market optimization and data analytics of campaigns making specific recommendations for current and future initiatives.
    • Liaise with Legacy digital media and CRM team to ensure consistent and complementary activity across paid and organic channels.
    • Create and manage campaigns both directly and oversee campaigns managed by outside entities.
    • Collaborate and take briefing from various product managers and deliver advertising recommendations based on that direction.
    • Create and consistently update ad specification document to provide various internal and external production teams with accurate requirements for ad/content builds.
    • Coordinate with label marketing teams, coordinators and finance to process invoices and payments for ad buys (PO creation, vendor set-up, invoice approvals, PO delivery to vendors, financial tracking).
    • Keep ongoing tracker of ad spend and high-level result segmentation (by partner, by retailer, by artist, by genre, by media platform, by ad tactic/format etc.).
    • Provide weekly/bi-weekly or monthly campaign reports working with product managers and data teams to correlate ad spend/activity with consumption.
    • Meet with various media platforms, ad tech companies and publishers on a regular basis to stay informed on latest opportunities and provide updates to wider team.
    • Collaborate with advertising team to develop ad trend and insight reports to share and present to wider team.
    • Help share learning across label groups (best practices, team structure, case studies, partner insights).


    • 3-5 years media planning/buying, data analytics/reporting and social media advertising experience.
    • Music category experience a plus but familiarity with core digital music services required.
    • Proficiency in social ad platform/campaign set-up including but not limited to Facebook, Instagram, Google Ad Words/Google Display Network, Snap Chat, Twitter and various Programmatic/Demand-Side-Platforms.
    • Ability to manage multiple projects in different stages simultaneously.
    • Strong relationships and reputation with key social media platforms and publishers.
    • Working knowledge of various ad tech from planning tools to ad management software, ad-serving platforms and reporting systems (ie. Google Ad Manager, Sizmek, Double Verify, Datorama, Telmar, Kantar, Google Analytics, MOAT, Comscore, Unified, smartURL, Linkfire etc.).
    • Passionate social media consumer and social media marketer.
    • Strong communication (written and oral) and presentation skills.
    • Proficient with key Microsoft Office products (Excel, PPT etc.).
    • Ability to gain rapid working knowledge of new databases, ad tools and campaign management systems.
    • Brand or agency experience.


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