Sony Music Entertainment

  • Dir, Essential Worship

    Location US-TN-Franklin
    Posted Date 2 weeks ago(9/5/2019 10:30 AM)
    Job ID
    # Positions
    Marketing - Other
  • Overview

    • Do you have extensive knowledge of worship songs, brands and platforms?
    • Do you know where and how worship leaders discover new songs and content?
    • Would you love to use your marketing experience to develop initiatives in order to promote songs/content to churches and worship leaders?

    If so, consider this position as the Director of Essential Worship (EW).  Join a team that exists to resource worship leaders and teams, while making it easier for worship leaders at local churches to discover and adopt new songs.


    Provident Music Group is the Christian music division of Sony Music Entertainment. 

    Provident Music Group (PMG) is the Christian music division of Sony Music Entertainment and includes Provident Label Group, Provident Films, Provident Distribution, Essential Artist Services, and Essential Music Publishing.


    Essential Worship is a division of Essential Music Publishing the publishing arm of Provident Music Group (the Christian music division of Sony Music Entertainment). Essential Music Publishing is a full-service music publishing company that provides publishing rights management and administration, licensing, royalty collection and payment on behalf of our award-winning songwriters and catalog administration clients.


    Sony Music Entertainment is a global recorded music company with a roster of current artists that includes a broad array of both local artists and international superstars, as well as a vast catalog that comprises some of the most important recordings in history. Sony Music Entertainment is a wholly owned subsidiary of Sony Corporation of America.


    Sony Music is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, veteran or military status, genetic information or any other status protected by applicable federal, state, or local law.


    In compliance with the Tennessee Non-Smokers Protection Act, Sony Music is a smoke-free workplace.


    General functions

    • Manage EW team in overall Essential Worship (EW) strategy & performance, while providing guidance, training, assigning work, and developing skills to exceed expectations   
    • Maintain existing or develop new relationships with churches, writers, management for all EW brands
    • Direct strategic use of EW budget and monitor spending
    • Communicate and troubleshoot as needed with Essential Admin team
    • Provide input on song selection for worship projects and A&R initiatives


    • Develop and lead overall marketing strategy to support Essential Worship (EW) copyrights in conjunction with Brand Manager and Digital Specialist (EW team); analyze plan effectiveness
    • Maintain and influence EW partnerships such as CCLI, Praise Charts, Worship Musician
    • Seek and develop new strategic partnerships in the church market space
    • Monitor and analyze copyright movement on Planning Center and CCLI
    • Lead in new sanctioned company EW initiatives
    • Support all Essential Worship/Provident label marketing plans in tandem with EW team.
    • Develop strategic song campaigns around DSP/streaming opportunities to maximize all potential revenue streams, including exploitation of existing masters, new EW owned/master content and overall awareness of EW brand
    • Serve as the main liaison in communicated EW strategy to label group
    • Direct and oversee communication with artist and managers regarding content strategy and needs

    • Oversee dialogue and implementation in optimizing creative strategies for site growth and relevancy in conjunction with EW team
    • Direct and maintain daily function of EW site; phases of site design and new features in collaboration with EW team
    • Manage relationship and timelines with web developer
    • Oversee and plan all content for site and with EW team (song pages, videos such as Song Sessions, Tutorials, Stories, and Insights)


    • Seek new opportunities to expand brand to worship leader conference and events in conjunction with EW team
    • Manage dialogue and implementation of event creative marketing tools to gain site traffic and brand awareness with EW team
    • Direct advance details for existing partner conferences
    • Oversee manager and artist communications for events/conferences


    • Experience marketing worship artists and brands
    • Ability to lead and execute plans for multiple initiatives within division
    • Marketing and branding experience typically gained through 7 or more years of experience in similar role
    • Demonstrated creative experience, including campaign oversight and team leadership in a creative arena while driving the business forward
    • Solid understanding of DSP/streaming/social media metrics and algorithms required
    • Ability to think strategically by pulling together disparate pieces of information into a cohesive, connected whole, develop goals around that information, and propel others toward those goals
    • Ability to effectively lead meetings by guiding the dialogue to achieve goals and keeping attendees motivated, focused, and participating
    • Proven leadership skills in directing and influencing partners within and outside immediate work group
    • Proven organizational skills, including experience working on multiple tasks simultaneously.
    • Excellent communication skills (written and oral)
    • Must be a self-starter and resourceful in finding effective solutions efficiently
    • Ability to travel when necessary
    • Associate Degree or Bachelor Degree preferred


    Enjoy a newly remodeled open-floor plan workspace in the Cool Springs area of Franklin, Tennessee, with free parking. Sony offers competitive benefits including medical, dental, life, and disability insurance, as well as 401(k) match, and generous paid time off per year (including paid holiday time Christmas Day through New Year’s Day).


    No relocation expenses will be paid.


    Your cover letter is your opportunity to convince us you are the perfect person for this job! Take note to identify specific experiences related to the job requirements above.


    Note: if you have previously applied for a Sony Music Entertainment job and wish to submit a different résumé or cover letter than the one you last used, follow these steps.
    * Apply for this job online.
    * Click on “Update Profile.” From there, upload a new résumé, or copy and paste a new cover letter. Be sure to click “Update Profile” at the bottom of the page when you’re done.


    We communicate with applicants by email. If you don’t receive an email confirming our receipt of your application, please check your spam filter and add us to your “allowed” email list: and


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